Five Creative Uses of Video for Non-Profit Organizations

We love helping non-profit organizations meet their goals through video. Here are a few ideas that go beyond the traditional (but quite effective) fundraising videos and YouTube posts:

1. Cable On-Demand: Work with your local cable company to add a section of videos about your organization, or non-profits, in general. Cable companies are given area franchise licenses by local municipalities. This is a great way for them to show commitment to your area, and a chance for you to reach a new audience.

2. Monthly Video Newsletter: Sure you can use sites like YouTube to spread your message to a wider audience, but you can also use online video to have an ongoing dialog. Consider a monthly video recap of your group's events, challenges, and upcoming calendar.

3. Participation By Supporters: Why not let those who support your group tell others why they think your cause is important. Their testimonial can be key in getting others to "buy in" to your mission.

4. Interactive exhibits: If you have a physical location like a historic site, museum, etc., consider an interactive video display. Video displays aren't just for the best-funded groups. Often you have more information than you can ever share in a quick visit. If you run a nature preserve for instance, use video to show the different seasons at the preserve: let visitors know there's more to your park than just what they can see in one day.

5. Video contests: Don't have the money for a great commercial? Offer a small prize, and invite others to create messages about/for your group. Not only do you potentially get an ad at a fraction of the usual cost, but all of those involved in the process will encourage their friends and family to watch their videos, gaining your group additional exposure.

Video has been embraced by many non-profit groups as it gives a distinctive "image/brand" to the cause/group. If you've been on the fence about the time/money/effort of video production, now is the best time to get started.