Further Proof: Video Sells More Products

A special thanks to Adam Ford at GSI Commerce for sending me a link to another article on the difference product videos can have on your bottom line. From the article:

Online retailer eBags famously tested some 210 product videos on its site beginning in 2007. The test compared conversion rates for products with video against conversion rates for the same products without a product demonstration or introduction video. In the end, eBags reported as much as a 138 percent increase in conversions from shoppers that watched a video.

The article goes on to mention most retailers see a 30-40% increase in sales when they include product videos online.

It's been fascinating to watch video go from a "nice-to-have" extra, to revenue-driving must-have for online commerce.