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Monday
Oct052009

Using Sports Video for Fundraising

There are a lot of reasons we love doing sports video projects. First, it's exciting to see the competitive spirit and sportsmanship across all sorts of sports. Secondly, any parent who has ever tried to tape the big game themselves will tell you it's a terrible to try to watch a game through a viewfinder, and for many, the hassle of editing the video means that nothing ever happens to the tape after the game.

When we shoot a game we eliminate all those issues, but one of my favorite reasons to do sports video is to help the teams and organizations fundraise to ensure they can survive year after year. We offer sports videos without any upfront cost. This takes away any concerns that the groups could lose money. Instead, we build our cost into each DVD, therefore, it's best for us, and obviously the organization to sell as many DVDs as possible. Here's some quick tips for fundraising with Sports Video:

1. Cover Your Bases: Make it easy for families to know about the videos. We can provide forms for athletes to take home ahead of the event, or you can make your own. Everyone in the organization should know and talk about the video before the event.

2. Start Early, Stay Late: We always suggest a reduced price for pre-orders to encourage those who may be undecided to purchase early. And we also keep an archive of all projects, allowing people to buy DVDs for years after the event.

3. Don't Forget Your Biggest Fans: Often there are people who follow a team because they were on it years ago, or coached at one time, etc. Be sure to reach out to your biggest fans (those who seem to be at every game) and let them know about the DVD. You might just be surprised by how many people want to see the game/performance, especially if it's a playoff or championship.

4. The Other Team: You just pulled off one of the biggest upsets in history, why would the other team want a copy of it? Well, maybe the other team's star has a great game even though his/her teammates left the win slip away. Parents of that star might still want a copy of the game. Some teams have had great success working together to sell the video ahead of the event. It helps build anticipation for the game, and let's everyone know this game will be special.

5. Make It A Package: Bumper stickers, t-shirts, etc. are also great fundraisers. Why not combine these with your DVD? Make a package available, and you'll sell far more items!

We want to help you succeed. Contact us today for more information.

Reader Comments (1)

Cool blog! I just stumbled on it and now I’m a dedicated reader.

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